Privacy Policy

Fika Chiropractic

Last Updated: January 16, 2026

Phillips Fika Chiropractic Corporation, doing business as Fika Chiropractic (“we,” “our,” “us”), respects your privacy. This Privacy Policy explains what we collect, why we collect it, and the choices you have when you visit or interact with our website, https://www.fikachiropractic.com.

Important note about health information: Our public website is not designed for collecting Protected Health Information (PHI) or medical records. We do not intentionally collect PHI through website analytics or tracking. Please do not submit sensitive medical details through public website forms.

What We Collect

We collect information in two main categories: (1) information you provide to us, and (2) website usage data (analytics) when you opt in.

Information you provide

  • Contact form and communications: name, email address, phone number (optional), and the message you choose to send us.
  • Newsletter / marketing opt‑ins: name (optional), email address, and your selected interests (e.g., pediatric, pregnancy, adult).
  • Quizzes and self-assessments: responses you submit, plus contact details if you choose to provide them.
  • Scheduling and intake: if you choose to book an appointment, you may be directed to a third‑party scheduling/intake platform. That platform may collect information such as address, payment details, and health-related intake information. We do not control the privacy practices of third‑party platforms.

Website usage data (analytics) — opt‑in

  • Interaction events: clicks on buttons/links, form submits, booking CTAs, scroll depth, and outbound link clicks.
  • Device and technical context: page URL/path, referrer, browser user agent, coarse location (e.g., country/region), and performance diagnostics.
  • Identifiers: an anonymous first‑party visitor ID and session ID stored in cookies (details below).

We use this data to understand which pages and resources are helpful, improve performance, and measure which calls‑to‑action are effective.

What We Do Not Collect on the Public Website

We do not intentionally collect PHI through our public website analytics or tracking. Our website is not intended for submitting medical records, diagnoses, treatment details, or insurance information. If you need to share sensitive health information, please contact our clinic directly.

Cookies, Consent, and Tracking Technologies

We use a consent banner to control analytics cookies. Analytics tracking is blocked until you opt in. You can change your preference by clearing cookies in your browser (which will cause the banner to reappear) or by using browser privacy controls.

  • Necessary cookies: used for basic site functionality and preferences (e.g., UI state).
  • First‑party analytics cookies (opt‑in):
    • Anonymous visitor ID (e.g., fika_vid)
    • Session ID (e.g., fika_sid)
    • Consent status (e.g., fika_consent)
  • Third‑party tags (opt‑in): we may use tools such as Google Tag Manager and conversion pixels to understand marketing effectiveness.

We also respect browser “Do Not Track” signals where supported.

How We Use Information

  • Provide services you request: respond to messages, send requested resources, and support scheduling requests.
  • Communications: send confirmations and follow‑ups, newsletters you opt into, and service updates.
  • Analytics and website improvement (opt‑in): understand which pages, resources, and calls-to-action are helpful; improve site navigation and performance.
  • Marketing effectiveness (opt‑in): measure whether campaigns and promotions are working (e.g., whether a booking CTA was clicked).
  • Security: protect against fraud, abuse, and automated/bot traffic.

Text Messaging (SMS)

If you provide your phone number and explicitly opt in, we may send text messages from Fika Chiropractic. SMS consent is optional and is not required to request resources, submit forms, or receive services.

  • Types of messages: informational/transactional messages (e.g., updates, reminders) and, if you separately opt in, marketing/promotional messages.
  • Message frequency: may vary.
  • Message & data rates: may apply.
  • Opt out: reply STOP to cancel.
  • Help: reply HELP for help.

We do not sell your SMS consent or phone number. We may share your phone number with service providers who help deliver messages (such as SMS platforms and carriers) solely for the purpose of sending the messages you opted in to receive.

How We Share Information

We share information only as needed to run our website and communicate with you.

  • Service providers: hosting and performance services, email delivery services, analytics tooling (only when you opt in), and newsletter providers.
  • Scheduling/intake platforms: if you choose to book, you may interact with a third‑party scheduling or intake system. Their privacy practices apply to what you submit there.
  • Legal and safety: we may disclose information if required by law or to protect rights, safety, and security.

We do not sell your personal information. We do not knowingly “sell” or “share” personal information as those terms are defined under the CCPA/CPRA for cross‑context behavioral advertising. If we use advertising pixels, they are gated behind your analytics consent.

Data Retention

We retain information only as long as needed for the purposes described above, unless a longer retention period is required or permitted by law. Analytics data is retained to understand and improve website performance and user experience.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, but we work to protect your information using industry-standard practices.

Your Privacy Choices and Rights

Depending on where you live, you may have rights to access, correct, or delete certain personal information we maintain about you. We will not discriminate against you for exercising your rights.

  • Access / know: request a copy of the personal information we have about you (subject to verification).
  • Correction: request corrections to inaccurate information.
  • Deletion: request deletion of personal information (subject to legal exceptions).
  • Opt‑out of analytics: decline analytics cookies via the consent banner or clear cookies to reset your choice.
  • Email marketing: unsubscribe using the link in marketing emails.

To submit a request, email us at hello@fikachiropractic.com and include “Privacy Request” in the subject line.

California Privacy Notice (CCPA/CPRA)

For California residents, the CCPA/CPRA provides additional rights, including the right to know the categories of personal information collected, the categories of sources, the business purposes for collection, and the categories of third parties with whom we share information.

  • Categories collected: identifiers (email; phone if provided), internet activity (site usage events when opted in), and communications you send us.
  • Purposes: providing services, communications, analytics and site improvement (opt‑in), marketing effectiveness (opt‑in), and security.
  • Sale/share: we do not sell personal information; analytics/marketing tags are consent‑gated.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above will reflect changes. If changes are material, we will provide notice by posting an updated policy on this page.

Contact

Phillips Fika Chiropractic Corporation
4187 Piedmont Ave, Oakland, CA 94611
Phone: 510-588-5772
Email: hello@fikachiropractic.com

Oakland Family Chiropractor | Pediatric & Pregnancy Chiropractic - Fika Chiropractic